888.com proudly added, Spanish Primera Liga Club, Sevilla FC, to its list of sponsored sports teams in mid-2006. As the main club sponsor for the 2006-2007 and 2007-2008 football seasons, 888.com branding is prominently displayed on the club's strip, as well as on fixed and digital signage at the team's impressive Sanchez-Pizjuan stadium.

As of January 2008, 888.com became the proud sponsoring parent of Australian cricketing legend Shane Warne. The sporting prodigy who has quickly become the celebrated front man of 888.com was reigned captain of our Australian Poker Team. He has already led teams in prestigious tournaments such as the New Zealand Poker Championship, the 2008 World Series of Poker, the UK Poker Open and the Poker Nations Cup.

Former plastic surgeon Dr Michael Keiner became the new face of 888.com following his triumphant World Series of Poker victory in 2007. The German poker sensation has more recently won the 888.com Poker Open V, pocketing a $250,000 first prize at the end of 2008. In between his illustrious victories, The Doc (as he’s more frequently referred) can be found spilling his poker secrets on his 888.com blog page.

Other 888.com sponsors have included UK Premiership club Middlesbrough FC, Premier League Darts, British Superbikes Championship, the 888.com World Snooker Championship and some of the top 10 world ranked snooker players, including John Higgins, Ronnie O’Sullivan, Matthew Stevens, Paul Hunter, and Stephen Lee.